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Article Marketing - Not Sexy, But Successful

Article marketing has become one of the most common Internet marketing techniques in the past few years. It has grown exponentially due to the knowledge of its impact on search engine optimization (SEO) and its effectiveness for business and personality branding. But still, its impact is often underestimated or completely overlooked by would-be entrepreneurs. Article marketing is a very effective method for building your home business and earning money on the Internet. It has become a necessary tool for doing business on the web, and is one of many tools you should have in your small business promotion toolbox. Article marketing is the practice of submitting keyword-focused articles to article directories and sites that then syndicate your content.

It helps to promote your business and establish you as an expert in your chosen niche. It also increases the link popularity of your website (by providing valuable one-way links from many sites back to your site), enhances search engine positioning for your chosen keywords and phrases, and it helps you reach more potential customers for your products or services. The benefits of article marketing include its immense effectiveness as a means of promotion and its small or no cost for implementation. Article marketing is a simple means of allowing your small business to compete with much larger companies. It increases traffic to your website, provides targeted traffic to your website, and generates leads from which visitors may be converted into customers.

A single article can be the source of dozens of leads, subscriptions, sales or referrals, which is the reason that article marketing is such an effective promotional tool. As an important aspect of your overall business marketing plan, article marketing is a smart, inexpensive and simple way to greatly broaden the reach of your online business enterprise, and a powerful tool for your small business arsenal.


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