At long last, a guide to writing online content that shows the reader direct examples rather than endless fluffy guidance.
Web Content - The Beginner's Masterclass offers a practical and demonstrative means toward gaining your own, distinct content authoring style.Written with the intent of leading by example, this book contains a selection of articles which encompass many of the more popular subjects and genres commonly seen in the online news media. Through these demonstrative means, it intends to imbue many of the key aspects of content and copy writing while maintaining a strong weighting toward a high grade of 'shareability' through audience preferential of social media channels. The book revolves around its three pillars:IDENTITY - Crafting a unique, recognizable voice. PURPOSE - Embodying clarity in topic choice.STANDING APART - Being different from the banal crowd. Transforming the benign, day-to-day and week-to-week occurrences into a style at once keynote serves to imbue the budding content writer with an edge over the more conventional competitor. It is through this that the essential spirit of Web Content - The Beginner's Masterclass was assembled. Current and contemporary, this book takes into account the fact that search engines are becoming ever more selective in what they highlight and what they leave. Generic writing, the samey and the dull lose out, while writing and content with genuine spirit, humour and style is promoted. The power of words at once eye-catching and colourful with an intense, instantaneous 'shareability' is precisely what the modern day Internet values and rates. Designed as a unique and quirky compliment to a de facto manual of style, veteran online content author and journalist TIMOTHY JONES brings writing to life for readers keen to enhance, improve and realize their talents. With this handbook, they will confront the field of web and news content creation with genuine eagerness.
The immense dislocations and suffering caused by neo-liberal globalization, the retreat of the welfare state in the last decades of the twentieth century, and the heightened military imperialism at the turn of the twenty-first century have raised urgent questions about the temporal and spatial dimensions of power. Through stimulating critical perspectives and new cross-disciplinary frameworks, which reflect recent innovations in the social and human sciences, this series provides a forum for politically engaged and theoretically imaginative responses to these important issues of late modernity.
The 1994 Cargese Summer Institute on Frontiers in Partide Physics was organized by the Universite Pierre et Marie Curie, Paris (M. Levy), the Ecole Normale Superieure, Paris (J. Iliopoulos), the Katholieke Universiteit Leuven (R. Gastmans), and the Uni- versite Catholique de Louvain (J. -M. Gerard), which, since 1975, have joined their efforts and worked in common. It was the eleventh Summer Institute on High Energy Physics organized jointly at Cargese by three of these universities. Severa! new frontiers in partide physics were thoroughly discussed at this school. the new euergy range in deep-iuelastic electron-proton scattering is beiug In particular, explored by HERA (DESY, Hamburg), and Professor A. De Roeck described the first results from the H1 and Zeus experiments, while Professors A. H. Mueller aud Z. Kuuszt discussed their relevance from the theoretical point of view. Also, the satellite exper- iments offer new possibilities for exploring the links between astrophysics, cosmology, and partide physics. A critica] a. nalysis of these experiments was performed by Pro- fessor B. Sadoulet, and Professor M. Spiro made the connection with the results from earth-based neutrino experiments. Finally, much attentiou was giveu to the latest re- sults from the TEVATRON (Fermilab, USA), showing further evidence for the loug awaited top quark. Professor A. Tollestrup gave a detailed presentation of these results aud discussed their importance for the Standard Model.
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