Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed-decades before there was any written theory about marketing.
This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen.
All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.
Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. Specifically, emphasis is placed on: service relationships across borders; methodological issues of international service marketing research; service internationalization and modes of entry; and new international services. Each chapter expands the conceptual context and consequences of internationalization. This collection of articles also serves as a point of departure for future research on international service marketing and the internationalization of services. In the tradition of the "Advances in International Marketing" series, each contribution offers extended conceptual development and a detailed discussion beyond what is typically offered in research papers. At the same time, practitioners should find critically relevant inspiration and ideas on how to define, implement, and evaluate their strategy and operations when delivering services across borders.
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Magnetic nanoparticles (NPs) are finding their place in many modern technologies such as electronics (memory or spintronic devices) and medicine (contrast media, electromagnetic thermal therapy) to name just a few examples. The application of modern techniques based on synchrotron radiation, in particular X-ray spectroscopies, as well as an rf transverse susceptibility probe, built ad hoc, allowed the author to investigate several classes of magnetic NPs with diverse applications. For example, the interesting anisotropic properties of CoW and CoPt NPs revealed new magnetic behaviour and phases. Gold NPs prepared on a biological template from Sulfolobus acidocaldarius S-layer, were shown to possess intrinsic magnetism caused by the electron exchange with the sulfur atoms of the template. Silica and oleic acid coated magnetite NPs showed excellent human compatibility while preserving the bulk magnetic figures of merit. Both macroscopic and microscopic properties of all these NPs, hitherto unexplained, have been revealed for the first time.
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, they must actively market their products and services to their users and to their funding sources. Librarians tend however to be averse to anything which smells of selling and anyway are usually too busy with 'more important' activities. This is a simple handbook which spells out the critical need for marketing for libraries. More important, it provides a series of easy tools to achieve success, and encourages all librarians to make the necessary time available.
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